Vari Longmuir
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Specifically. In Detail.

This is the question I ask my clients and 9 times out of 10, it’s met with… s i l e n c e.

Let’s cut to the chase here.

The reason you’re not where you want to be in your life as a creative is because you either:

  1. don’t know where you’re heading.

    or, if you do have a goal…

  2. don’t have a plan on how to get there.

I help entrepreneurial creative types build profitable, focused and sustainable businesses doing what they love without sacrificing what’s important to them.

As a creative myself, I coach my clients using the exact tools and concepts I’ve personally used to create a life that is beyond my wildest dreams.

I can help you uncover what’s been holding you back and together create a step-by-step plan on how to define and achieve the future of your dreams.

what this work has created in my life:

In my work…

  • dream clients including CHANEL, Westfield and Cadbury

  • illustrating at luxury private and corporate events

  • selling my art at international art fairs

  • working from my home studio by the beach just outside of Melbourne

  • time offline at weekends and school holidays to spend time with my two sons

In my relationships…

  • tools to be a more present and intentional parent

  • healed relationships with family members

  • an incredible relationship with my partner that is supportive and expansive and free from expectation for either of us

  • opportunities to travel with my work and my family

  • a loving and deeply respectful transition from marriage to co-parenting with my ex-husband


I wouldn’t have believed it was possible if I hadn’t did it for myself.


Here’s the thing.

I had earned good money in my creative business before.

But I was still deeply unfulfilled.

I had applied all the marketing strategies I’d learned.

And they’d worked.

But I felt empty and lacking any sense of purpose.

Enter coaching.

Marketing and business strategies are great.

But they need focus and direction to serve us in our work and life.

The techniques I offer through life coaching do something business coaching can’t.

I teach you how to take control of your life and build a creative career with intention and purpose.

Working with me will show you how to use your unique creativity to design a life that is your dream.

COACHING is forward facing.

I teach you how to become future focused and give you permission (and encouragement!) to create and realise you big scary, impossible dreams.

We do this in a way that does not require you to sacrifice what’s important to you.

Like time with your kids, daily exercise and days off to recharge.


what this work
is really about…

After working one-on-one with me, you’ll become confident in your craft.

You’ll become the kind of person who can make decisions and follow through.

You’ll become the person who does what they say they’re going to do.

Your relationships with the people in your life will seem easier because you’ll know exactly why they aren’t working and what to do about it.

That clarity and focus you’ve never seemed to be able to cultivate? It’s now an ever present part of your days.

This isn’t just about your work as a creative. Because we know there’s no division between life and work.

This work will make you stronger, bolder and more confident in your life than ever before.

In just one single session with Vari, I gained so much clarity on a business issue that had me stuck for 4 months.

I had no idea what to expect going into the session but left feeling so empowered and motivated to book another session the following week!
— Elka, dance studio owner, Melbourne

“I had never worked with a coach before.

I consider myself a life-long learner, but never felt that 1:1 coaching was a good fit for me. Enter Vari.

Coaching with Vari changed my life.

The experience was extremely holistic and I felt many shifts both personally and professionally while working with Vari.

If you’re a creative business owner or artist and you’re tired of the feast-and-famine cycle, I suggest you work with Vari. You won’t regret it!!”

- Jamie Leigh, digital designer + strategist, Vancouver




I’d love to coach you if:

  • You’re making some decent money in your creative business but you’ve got a sense of emptiness

  • To others you’ve ‘made it’ but you feel lost

  • You’ve got lots of great ideas but you just can’t seem to action any or follow through

  • You want to make more money but you’re not willing to sacrifice elements of your life in order to do it

  • Your relationships - with yourself and those close to you - have been neglected and you’re numbed out

  • You’re ready for change and your hungry to start now

I used to think that having a personal coach was a luxury, I’ve now realised how NECESSARY it is!

Vari and I have been working to undercover why I’m suffering procrastinating perfectionism. I have been crippled by it professionally and just yesterday during our session I had the breakthrough I needed to move forward.

My creativity has continued into the night, and I’m so grateful!

The power of my mind is interestingly my most powerful asset. Thank you, Vari, for teaching me the most valuable truth!
— - Melissa, wellness entrepreneur, Auckland

“I can’t believe how quickly I grew and developed once I started working with Vari.

I would have never discovered any of this on my own – like other creatives, I always thought business it was difficult. Well, it isn’t with Vari's coaching.”

- Katie, creative director, Brisbane

I didn’t even know I needed a coach until I found Vari.

Working with Vari was the best thing I could have done to find the clarity I needed for my design business.

Vari’s insight and knowledge was really helpful and inspiring in our weekly sessions.

Since coaching with Vari my confidence and enthusiasm has increased and I now have the tools and plans in place to build the business and lifestyle I didn’t dare dream of a few months ago.
— Andrea, digital publication designer, Melbourne

Ready to finally get some direction, clarity and momentum in your life?

During our complimentary discovery session, you'll tell me what’s going on in your life at the moment and I’ll help you gain the clarity you need to move forward with intention today.

As a life coach and creative myself, I'll teach you the same exact tools I used to create my own dream life.

There's no obligation and the call is free.

One last thing…

Don’t stay stuck.

Choosing to stay in this space of confusion is not serving anyone.

Not you, your family or the potential clients and customers waiting to buy what you have to offer.


Staying stuck in uncertainty is a decision in and of itself.

Maybe it’s time to make a different one.

– Vari Longmuir